Lawyers Enter the Party-Plan Model

Combine the success of the party plan model for companies like Tupperware, Nutrimetics and Emma Page with the most procrastinated task in life and you have a recipe for the Will-Signing Party Plan [link since expired].

Is this a recipe for disaster or a cocktail of marketing success? It seems Attorney James Haroutunian considers its merits far greater than waiting for people to get their financial acts together.

The party plan model works like this;

1. Party hosts receive a free basic family estate plan when they refer five couples and host a Will-Signing Party.
2. Guest couples are interviewed directly by Attorney Haroutunian over the telephone or via email prior to the Will-Signing Party.
3. Documents are prepared and reviewed by the clients in advance, to ensure their needs are fully addressed.
4. At the Will-Signing Party, couples sign and receive their original estate plans.

It sounds like you could count a successful night as one where people at least smiled. It’s hardly oozing the ‘party’ in the party plan concept but couples may find it a real benefit. However, the repeat customer idea of party plan is not going to be utilised to its full potential either.

It certainly sounds like a great way for the legal profession to interact with their target audience but I’m not convinced that it will ever change the public’s perception of them – they are lawyers!