I was traversing my way through cyberspace yesterday researching some information on insurance when I inadvertently typed "Unsurance" into Google instead of "Insurance". Expecting to merely be redirected by Google's "Did you mean" question I was flabbergasted at the sites that were available for this misspelt word.

Not only that but heading the list was none other than unsurance.com which begs the question what does unsurance.com offer? I thought perhaps they prescribed insurance for those that were a little less sure as to which policy they were after. Or perhaps, it was for those frustrated consumers who've religiously paid their premiums year after year and were rejected on the first claim they made.

Alas, unsurance.com is just another insurance peddler trying to make some money on the unsuspecting public who make mistakes from time to time. It seems to be the same strategy that opportunists use when they target eBay auctions hoping that a misspelt word will lay below the radar of most bidders.

So it seems that unsurance.com obviously gives no assurance which is what many of us have come to expect from insurance companies anyway.